Deal with Blumhouse Television also includes consumer products at inception.
Striker Entertainment has partnered with Blumhouse Television on a first look TV development deal, including consumer products at inception.
The company – which has developed licensing campaigns for the likes of AMC’s The Walking Dead, Angry Birds and Five Nights at Freddy’s – will join forces with Blumhouse to develop franchises based on existing brands, video games and consumer product franchises.
This will include a potential film based on Five Nights at Freddy’s.
Striker will be sourcing IP from less traditional areas, but areas with growing communities of fans that have potential for traditional media exploitation.
“Often time consumer products are an afterthought when films and television series are being developed, but ultimately they can play a huge role in marketing these projects, and in generating ancillary revenue and building community,” said Striker Entertainment’s Russell Binder. “We want to employ a more strategic approach from the beginning that anticipates fan engagement, and we know that Blumhouse shares our vision.”
Jeremy Gold, co-president of Blumhouse Television, added: “Striker Entertainment understands the importance of extending storytelling beyond the screen, which is what we hope to do with this partnership. They are incredibly creative and bring fresh thinking to everything they work on.”
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