Brands In has enjoyed unprecedented growth in its retail partnerships during the first seven months of 2020 – at a time when it had initially anticipated fluctuation in its business due to the pandemic.
The company has secured new jersey apparel licensed partnerships with BooHoo, Pretty Little Thing, Nasty Girl and Shop Direct, all of which had not previously worked with the licensee.
In addition, it has seen growing interest in Disney’s Mickey Mouse, Warner Bros.’ teen hit Space Jam and a continued resurgence in the Friends licence. Notably, at a time when all bricks and mortar stores were closed in late March, Brands In was able to maximise upon the online opportunity created by consumers as they changed their shopping habits.
Brands In’s strategy of providing both a vertical operation and local sourcing was a key factor in the new retail partnerships. Amazon is currently its largest retail partner with it boasting thousands of live skus on its online store.