This ad will be closed automatically in X seconds.

Strong growth for Brands In

Brands In has enjoyed unprecedented growth in its retail partnerships during the first seven months of 2020 – at a time when it had initially anticipated fluctuation in its business due to the pandemic.

The company has secured new jersey apparel licensed partnerships with BooHoo, Pretty Little Thing, Nasty Girl and Shop Direct, all of which had not previously worked with the licensee.

In addition, it has seen growing interest in Disney’s Mickey Mouse, Warner Bros.’ teen hit Space Jam and a continued resurgence in the Friends licence. Notably, at a time when all bricks and mortar stores were closed in late March, Brands In was able to maximise upon the online opportunity created by consumers as they changed their shopping habits.

Brands In’s strategy of providing both a vertical operation and local sourcing was a key factor in the new retail partnerships. Amazon is currently its largest retail partner with it boasting thousands of live skus on its online store.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
B&LLAs21500x500
 
Deadline for entries and nominations across all categories is Friday 7 May, 2021....
NHMMade500x500
 
Museum grows art print collection with online design brand with new 'untamed' additions....
Millimages30500x500
 
Marina Narishkin joins French animation studio as it eyes expansion in its milestone year....
BidenHarris500x500
 
Believe in Better collection launches as Joe Biden is sworn in as US President and Kamala Harris as Vice President....
JagerStreetwear500x500
 
German spirit brand to launch first international streetwear line this month in 22 countries....
Fortnitefootball500x500
 
Hit game celebrates global football with 23 clubs from around the world to be represented in-game....
Get the latest news sent to your inbox
Subscribe to our daily newsletter