IPR Licensing has been appointed to support the Natural History Museum’s licensing programme, developing opportunities specifically within the homewares, food and drink, children’s games and arts and crafts categories.
In addition, the busy agency has also expanded the Spear & Jackson licensing offer during the lockdown period.
Bespoke 77 has secured a licence for a range of garden pots which is due to expand through other garden-related products by year-end. The first products from the deal will launch this summer.
Meanwhile, Assured Products – which is an existing licensee for the outdoor cleaning category – has signed a separate licence to cover bird seed and feed. The first retail product release will be through Amazon in July.