This ad will be closed automatically in X seconds.

Studio 100 Media and Maya the Bee take big sustainability step

Studio 100 Media is looking to inspire licensees and partners to take the first steps towards more sustainable production and responsible use of resources.

The company has teamed with PACOON, a leading agency in Central Europe which specialises in package design and sustainability, to develop an Eco Trend Book for its popular Maya the Bee property.

The new style guide aims to provide licensees with background knowledge, as well as showing them innovative ways to produce their products in a more environmentally friendly and sustainable way in terms of design, packaging and materials.

Packaging designed and produced according to the Eco Trend Book also reflects a number of the core values of Maya the Bee – naturalness, nature, curiosity, liveliness, care and attention.

The guide, which is available to licensees now, will be supplemented with new examples and additional artwork for fresh product categories in the future.

Maya the Bee has already proved to be a successful brand ambassador for bee and insect protection, sustainability and biodiversity. The brand’s environmental initiative, Project Poppy Meadow, has been running for four years and aims to make it easy for families to protect nature in a variety of ways.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
EtihadStadium500x500
 
City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
RHSxRoma500x500
 
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
TeamGB500x500
 
Ahead of the kick off of the Paris 2024 Olympic Games, Team GB has secured a new deal with UK-based sports memorabilia specialist, Memento Exclusives....
MrBeanartwork500x500
 
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs....
UnicornAcademy500x500
 
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master's own toy launch for August....
FocusBrandsReebok500x500
 
Focus Brands - the brand licensing division of Hela Apparel Holdings - has secured an exclusive long-term licensing partnership with Reebok to design, source and distribute branded outerwear for adults and children in the UK and Europe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.