STUDIOCANAL has today (18 September) unveiled its STUDIOCANAL Kids & Family brand, revealing a new logo which will be showcased at next week’s Brand Licensing Europe.
STUDIOCANAL Kids & Family will continue to drive full-service IP development with strategic worldwide brand development, licensing, experiential and retail expertise under the leadership of Francoise Guyonnet, who was named ceo of The Copyrights Group in 2023.
“Our new company brand, STUDIOCANAL Kids & Family, underlines STUDIOCANAL’s commitment to building global brands around IP that truly resonates with kids and their families,” commented Francoise. “The extensive experience and expertise of our entire team means we are able to frame innovative concepts to maximise all aspects of an IP’s potential. Being part of CANAL+ Group is also a great opportunity to identify and develop new IPs globally, alongside STUDIOCANAL’s catalogue of more than 9,000 titles. And, of course, we are thrilled with the continuing development of our beloved Paddington’s journey throughout the world and look forward to growing a line-up of exceptional IPs which we will announce very soon.”
STUDIOCANAL Kids & Family is a rebrand of The Copyrights Group which became a STUDIOCANAL company in 2016, following STUDIOCANAL’s acquisition of The Copyrights Group and Paddington IP. The company has long developed 360°strategies for brands and especially for the Paddington IP with STUDIOCANAL developing, producing and distributing the Paddington film and TV series franchise. STUDIOCANAL Kids & Family owns and manages the Paddington IP and official stores.
Paddington in Peru – the highly anticipated new movie – is due to hit cinemas in the UK on 8 November and in the US via Sony on 17 January 2025. A series of new collaborations will launch across multiple territories spanning various categories including toys, apparel, publishing, stationery, arts and crafts and more.
An exclusive Paddington in Peru themed-product line will also be available at the long running flagship store online and in Paddington Station which will see a new pop-up installed in October of this year.
Recent notable collaborations include the Jo Malone London x Paddington collection, curated around a marmalade inspired cologne accompanied by themed collateral available worldwide with stunts hitting South Korea, the UK and China alongside fully branded-shops and travel retail activations.
With over £2.5 million in ticket sales, the recently launched The Paddington Bear Experience – developed by The Path Entertainment Group – is testament to the company’s drive to progress the Paddington IP further into the experiential space.
2025 will welcome the launch of a large-scale play experience inspired by the STUDIOCANAL produced TV series, The Adventures of Paddington, in Hong Kong’s largest retail-tainment landmark 11 skies alongside the launch of Paddington: The Musical.
The company will also announce at BLE its partnership with Player2 and Feenix Studio to develop and launch the first Paddington game on Roblox globally. It will be available to players worldwide, in five different languages, before the end of year. The global charity partnership with UNICEF is also continuing.
In addition to Paddington, the company is focusing on identifying and building out other new and existing Kids & Family brands with global potential. Last year, for example, it revealed a new ambitious animated series for Miffy is in development with Canal+ and will launch in 2025.
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