Fast fashion brand teams with emoji for fashionable new apparel collection.
Fast fashion brand ROMWE has teamed up with The emoji company for a fashionable new apparel collection.
The emoji brand programme will be part of ROMWE’s nine year anniversary, which it is marking this month.
The collection includes ten styles of women’s t-shirts and five styles of men’s t-shirt. The full range will have prime placement on ROMWE’s web homepage and targeted marketing campaigns.
“ROMWE is known for its diversified accessible fashion while the emoji brand is all about expression, so this was a highly synergetic alliance,” said Marco Hüsges, ceo and founder of The emoji company.
Molly Miao, cmo at ROMWE&SHEIN, added: “The new collection will give the fanbase a medium for bringing their favorite emoji brand icons and designs to life.”
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