This ad will be closed automatically in X seconds.

Stylish new deal for emoji and ROMWE

Fast fashion brand teams with emoji for fashionable new apparel collection.

Fast fashion brand ROMWE has teamed up with The emoji company for a fashionable new apparel collection.

The emoji brand programme will be part of ROMWE’s nine year anniversary, which it is marking this month.

The collection includes ten styles of women’s t-shirts and five styles of men’s t-shirt. The full range will have prime placement on ROMWE’s web homepage and targeted marketing campaigns.

“ROMWE is known for its diversified accessible fashion while the emoji brand is all about expression, so this was a highly synergetic alliance,” said Marco Hüsges, ceo and founder of The emoji company.

Molly Miao, cmo at ROMWE&SHEIN, added: “The new collection will give the fanbase a medium for bringing their favorite emoji brand icons and designs to life.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Deal secured between Lagardère Active Enterprises and Brand Machine Group....
Key names including Danilo, Hallmark, Studio by Gemma and more exhibiting....
YouTube and Strictly Come Dancing star lends voice to Cartoon Network show....
Baby product specialist reveals second brand collaboration after success with Joules....
Brazilian footballer collaborates on launch of new fragrance, Spirit of the Brave....
Agency to handle licensing in Benelux for classic brand and new animation....
Get the latest news sent to your inbox
Subscribe to our daily newsletter