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Stylish renewal for IMG’s Brigitte Bardot partnership

Family Trademark renews agency’s exclusive representation for fashion collaborations with French screen legend.

Family Trademark has renewed the exclusive representation agreement with IMG to continue developing fashion collaborations for the Brigitte Bardot brand.

The French screen legend remains a style icon who continues to inspire new generations of models and fashion designers.

Since 2015, IMG has been working with fashion labels to develop capsule collections and items that celebrate Brigitte’s legacy and the many fashion styles she made famous.

In January, IMG worked with designer Anine Bing following a personal letter by the latter to Brigitte herself, describing the French icon as her “first inspiration” and “muse.”

The resulting collection of three monochrome pieces depicting Terry O’Neill’s iconic images of Brigitte Bardot was worn by celebrities including Kate Bosworth and Poppy Delevingne and quickly sold out in Anine Bing stores around the world.

In addition to her film and fashion credentials, Brigitte – known as B.B – is renowned for her lifelong advocacy for animals and the environment.

This is reflected in various B.B. collaborations, including a new two-piece t-shirt collection featuring Terry O’Neil’s famous images with Massimo Dutti’s environmentally-friendly ‘Join Life’ label, launched in Massimo Dutti stores around the world and online this month.

This year has also seen the launch of a vegan, cruelty-free luxury haircare range with Brigitte Bardot’s signature citrus floral scent, available now from retailers including Urban Outfitters, Pretty Little Thing and Fenwick.

Additional recent collaborations have included collections with Mango, Joyrich and Snidel, as well as a new range with Swedish high-end fashion brand Limitato which will arrive to stores later this year.

“Our work on the Brigitte Bardot brand with IMG bears witness to a mutual trust,” said Tanguy Toulemonde, ceo of Family Trademark. “Our aim is to pay homage to the fashion legacy of Brigitte Bardot with products that invoke the timeless glamour of her style and era with quality products that can be enjoyed by many and not only the ‘happy few’.”

Bruno Maglione, president of licensing at IMG, added: “Brigitte Bardot is a beauty and fashion icon without rival in terms of the continued relevance and aspirational appeal of her style.

“Bardot’s signature looks are so established that her name has become interchangeable with them. Our aim is to bring authentic images and storytelling to the many brands and designers who continue to be inspired by B.B. and her legacy.”

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