This ad will be closed automatically in X seconds.

Super Wings licensing drive ready for take off

First wave of UK licensees signed by Rockpool Licensing for preschool property.

The first wave of UK licensees for Alpha Group’s preschool animation Super Wings have been revealed.

Brokered by Rockpool Licensing, licensees on board include Aykroyd and TDP for nightwear, underwear and swimwear; BM Fashions (Global Licensing and Fashion UK) for daywear; Roy Lowe & Sons for socks; Dreamtex for bedding and bathroom textiles; and MV Sports for wheeled toys and ride-ons.

“Our take-off with Super Wings has been perfect,” said Vickie O’Malley, md of Rockpool Licensing. “We’re delighted with the enthusiastic response to Super Wings from the UK licensing community.

“Super Wings’ impressive performance on Cartoonito and Tiny Pop, along with the amazing job that Mark and the team at Alpha toys have done with UK launch, has generated a great buzz around the trade.

“We have high expectations for Vegas and look forward to announcing more great partnerships over coming months.”

Antoine Erligmann, vp media, TV and consumer products at Alpha Group, added: “We are thrilled to be partnering with Rockpool Licensing who have been able to bring on board renowned licensing partners in key categories over a short period of time.

“Our partnership, great performances with our UK TV broadcast partners and the support of our UK toy division, is taking the Super Wings brand to the next level.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.