Natural History Museum’s Maxine Lister explains how sustainability is helping to drive its licensing programme ahead of SILC21 next week.
The Natural History Museum’s Maxine Lister has been highlighting some sustainable projects that the institution has been busy working on, ahead of next week’s virtual Sustainability in Licensing Conference (24-25 June).
“Sustainability is a very important part of the Natural History Museum’s strategy, which is to create advocates for the planet, and this also drives our licensing programme,” Maxine Lister, head of licensing at NHM, commented. “We are proud to be involved with SILC 2021 this is a fantastic platform for the industry to come together, learn from peers within the sustainability industry and to network and discuss best practice with the common goal of moving the licensing industry to more sustainable practices.”
Maxine highlighted the ornithological building at Tring as a recent development in the museum’s sustainable journey.
The building is home to internationally important zoological and ornithological collections.
“As part of our commitment to embed sustainability in all areas of our work, we have made the ornithological building more self-sustaining, improving the thermal performance with better insulation and installing solar panels,” Maxine explained. “Throughout the project, which started in the summer of 2019, we worked in an environmentally and ethically sustainable way. We ensured an environmentally responsible design and have recycled and reused materials wherever possible.
“We are particularly proud that from September 2019 to March 2020, 95% of the construction waste produced was sent for recycling, resulting in 196 tonnes of material being diverted from landfill.”
Maxine continued: “During 2020, 318 solar panels were installed, providing a total system capacity of 88kWp, capable of generating up to 75,835kWh a year, enough to meet the entire building’s annual electricity needs. It also saves more than 21 tonnes of carbon dioxide emissions per year, which is equivalent to planting 10,514 trees.”
Tickets to SILC are just £100 (+VAT) and are available from www.sustainabilityinlicensing.com, or from Clare Hollick of Createvents (event support) on clare@createvents.co.uk or by calling 0118 334 0085.
As well as access to the two-day conference, delegates will also be able to check out the content on-demand for 30 days afterwards.
SILC 2021 has a strong roster of sponsors, leading brands who all share the vision. These include Amscan, BBC Studios, Change Plastic for Good, Character World, Dreamtex, GB Eye/Abysse, Hasbro, The Insights Family, Kids Industries, MDR Brand Management, Natural History Museum, Octane5, Open Beijing, TDP, ViacomCBS and Warner Brothers.
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