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Swizzels food gifting on the way

Blonde Sheep Licensing brokers deal with Beams International for new range.

A range of food gifting for the Swizzels brand is due to launch in time for Christmas courtesy of Beams International.

The deal – which was brokered by Blonde Sheep Licensing – includes a number of items such as keepsake tins, storage jars and mugs filled with product.

“We are delighted to be working with such a fun and thriving brand portfolio as Swizzels,” said Emma Coote, brands and licensing director at Beams International. “We look forward to developing, and launching, a range of premium products to appeal to consumers of all ages in the coming months and years.”

Natasha Dyson, md of Blonde Sheep Licensing, added: “Food gifting is a perfect fit for Swizzels so we’re thrilled to be working with Beams, who have over 20 years experience in gifting. We’re sure the range will be a big success at retail.”

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