British confectionery brand, Swizzels has welcomed RMS International as its new licensee in the arts and crafts sector.
Brokered by Blonde Sheep Licensing, the new deal extends across all of the Swizzels favourites including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Parma Violets, Squashies, Fizzers and Fruity Pops.
Products will be launching in October through major retailers including The Entertainer and B&M. The licence aims to bring Swizzels’ nostalgic and playful brands to life through a collection of products that includes scented and unscented stationery, inflatables, crayons, markers and more.
“Swizzels is a brand that has brought joy to millions for decades, and we are thrilled to be working with them,” commented Rebecca Law, head of licensing at RMS International. “We are excited to develop products that capture the essence of their iconic sweets and offer a range of creative play products for children of all ages.”
Natasha Dyson, founder and ceo at Blonde Sheep Licensing, continued: “RMS International are fast moving and innovative company. We’ve loved working with them on developing this exciting range of products.”
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