Swizzels has welcomed Finsbury Foods to its licensee roster – with the company coming on board for cupcakes, tray bakes and celebration cakes.
Brokered by Blonde Sheep Licensing, the agreement extends across all of the Swizzels favourites including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Parma Violets and Squashies, aiming to bring the flavours of Swizzels’ sweets to a new range of cakes and baked goods.
“Swizzels is a British classic, and we’re thrilled to bring their nostalgic flavours to life through our range of cakes,” commented Daryl Newlands, head of brands and marketing at Finsbury Foods. “We know that Swizzels’ sweets evoke happy memories for many, and by creating a line of delicious baked goods inspired by these flavours, we hope to offer a new way to enjoy the taste of these iconic sweets.”
Natasha Dyson, founder and ceo at Blonde Sheep Licensing, continued: “We’re delighted to partner with Finsbury Foods and expand Swizzels in the bakery category. Swizzels sweets have been enjoyed by generations and now fans can enjoy Swizzels in a whole new way. Finsbury’s expertise in crafting delicious, high-quality baked goods makes them the perfect partner for baked products.”
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