Jessica Blue, svp global licensing group, on the importance of sports licensing to the show.
Activision Blizzard adds new licensees as focus on esports and brand collabs continues.
‘Esports is a great opportunity to get brands out there and for team merch.’
With a new dedicated category at The Licensing Awards, we chat to Beanstalk, SEGA, Fu
Digital arm of Beanstalk now representing Crash Bandicoot and Spyro franchises.
Agency on board to represent first person action game Destiny across EMEA.
Sports business show heads back to Wembley Stadium on Monday March 5.
Collab sees new Candy Crush-inspired activewear launch on November 1.
Bioworld International confirmed as sponsor of retail element of new zone.