Microsoft first announced the £56 billion acquisition of Activision Blizzard – the company behind
Jessica Blue, svp global licensing group, on the importance of sports licensing to the show.
‘Esports is a great opportunity to get brands out there and for team merch.’
The games and pop culture merchandise specialist will be launching Call of Duty: Vanguard
The planned acquisition includes franchises such as Warcraft, Diablo, Overwatch, Call of Duty and Ca
The company ‘significantly exceeds’ its prior outlook for the first quarter, with strong growth
Activision Blizzard adds new licensees as focus on esports and brand collabs continues.
With a new dedicated category at The Licensing Awards, we chat to Beanstalk, SEGA, Fu
Digital arm of Beanstalk now representing Crash Bandicoot and Spyro franchises.