Source sits in the dugout with The FA’s Damian Treece to talk licensing tactics.
Roster of new licensees and established partners is part of build up to key tournament.
Key partners line up across apparel, publishing, homewares, gifts and health and beauty.
Licensed babywear specialist becomes part of CWI/Suntex and Mitsui & Co group.
The RFU and CPLG now looking ahead after 6 Nations sales success.