Activision Blizzard adds new licensees as focus on esports and brand collabs continues.
The Integrity Club’s Neil Meredith on how to maximise footballer partnerships.
Digital arm of Beanstalk now representing Crash Bandicoot and Spyro franchises.
“It is tremendously exciting to have signed this agreement.”
Top selling console games now rival takings at the box office for blockbuster movies.
Home textile collection has been inspired by Activision Blizzard’s gaming franchise.
Newly formed Activision Blizzard Consumer Products Group makes its show debut.
Company to expand video game franchise’s European consumer products footprint.
We ask the group licensing director for his big brand picks for the year.