Retailer looking at how to make most of big game releases such as FIFA acr
The Integrity Club’s Neil Meredith on how to maximise footballer partnerships.
Activision Blizzard adds new licensees as focus on esports and brand collabs continues.
Digital arm of Beanstalk now representing Crash Bandicoot and Spyro franchises.
“It is tremendously exciting to have signed this agreement.”
Top selling console games now rival takings at the box office for blockbuster movies.
Home textile collection has been inspired by Activision Blizzard’s gaming franchise.
Newly formed Activision Blizzard Consumer Products Group makes its show debut.
Company to expand video game franchise’s European consumer products footprint.