Our regular column shining a light on retail trends takes a look at some

Start Licensing’s Ian Downes on how different retailers use licensing around Christmas.

FatFace’s Gabrielle Sims on why partnerships are key to a successful licensing strategy.

The lifestyle brand has joined forces with the British bike manufacturer on a new cycling-the

Ted Baker, LMX by Little Mix, Joules, LEGO, Hey Duggee, PAW Patrol all featured.

Collaboration on children’s apparel collections to continue until Christmas 2019.

Licensing programme for British lifestyle brand continues to expand.

Level of interest & excitement has been overwhelming, says Gabrielle Sims.

First phase of new apparel collection to launch this month.