How brands and licensees are harnessing the power of the celebrity.

In his new role, Mark – who will be based in London – will spearh

“Our new campaign is a celebration of the creative power and optimism that children possess.”

Including Pokémon’s 25th anniversary celebrations continuing with a new single and video from Katy Perry.

Katy Perry headlines P25 Music, a year of surprise music events and superstar collaborations.