New UK licensing campaign will explore product extensions such as new food categories, merchandise partnersh
Execs spanning Global Icons, Kraft Heinz, Netflix and ViacomCBS Consumer Products will keynote at inaugu
Deals struck with General Mills and Kraft Heinz for baking mixes and ingredients.
On-pack daily draw promo to win Play-Doh play-sets runs for eight weeks.
Peppa Pig and PAW Patrol will feature on the new range of biscuits.
Peppa Pig, Turtles, Minions and DC Super Friends included in new range.