Louise Findlay-Wilson, founder and md of Energy PR, on why we’re particularly loyal to bra
In his first column of 2021, Start Licensing’s Ian Downes highlights the success of Marmite̵
We’ve seen how collabs have worked in dealmaking, now it’s time to show how collaborat
Start Licensing’s Ian Downes switches his ‘looking out’ focus to following more companies via soc
Start Licensing’s Ian Downes reunites with two old licensing friends this week.
Start Licensing’s Ian Downes sees some strong licensed lines in the Easter Egg aisle.
The new greeting cards range features hand-finished designs based on classic household brands Marmite, Bovr
Start Licensing’s Ian Downes has his eye on the food category this week.
This week, Ian Downes looks at good examples of diversity in the licensing business.