Start Licensing’s Ian Downes highlights his five key observations and trends from another year

Start Licensing’s Ian Downes notes how FMCG brands are making the most of clever collaboratio

Louise Findlay-Wilson, founder and md of Energy PR, on why we’re particularly loyal to bra

“Our great new partnership with Tayto allows us to deliver an exciting pipeline of ta

In his first column of 2021, Start Licensing’s Ian Downes highlights the success of Marmite̵

The second limited edition jar is inspired by the 50th anniversary of Elton John’s bigg

notjust clothing has teamed up with Unilever to bring out a range of tasty fest

We’ve seen how collabs have worked in dealmaking, now it’s time to show how collaborat

Start Licensing’s Ian Downes switches his ‘looking out’ focus to following more companies via soc