Mickey 90th anniversary title is first product in limited edition/collectable range.
Publisher launches two books celebrating the Disney character’s 90th anniversary.
“Disney is up there when it comes to our dream collaborations.”
New pieces unveiled in licensed jewellery line to celebrate birthday.
Limited edition Mickey Mouse fridge unveiled as part of anniversary celebrations.
Retailer teams with Disney for special app created as part of birthday celebrations.
Range will target young adults and will include popular Egg Cup product.
Brand & product collabs also revealed to mark 90-days to milestone birthday.
True Original capsule collection launches for men, women and children.