Start Licensing’s Ian Downes enjoys a week that reinforces the variety that exists within licensing.

Start Licensing’s Ian Downes rounds up another busy week of Looking Out.

Start Licensing’s Ian Downes looks at how retailers are using licensed brands within their Wo

Start Licensing’s Ian Downes is reminded of the intrepid Light Fund swimmers with one

Start Licensing’s Ian Downes checks out some examples of the evolving design work in

Start Licensing’s Ian Downes checks out some FMCG activations, while also highlighting how Sainsbury’s

Start Licensing’s Ian Downes casts his expert eyes over some of the most recent promoti

Start Licensing’s Ian Downes takes a look at some of the trends and activities

Start Licensing’s Ian Downes is back in-store this week, spying some noteworthy Mother’s Day