Start Licensing’s Ian Downes is reminded of the intrepid Light Fund swimmers with one

Start Licensing’s Ian Downes checks out some examples of the evolving design work in

Start Licensing’s Ian Downes checks out some FMCG activations, while also highlighting how Sainsbury’s

Start Licensing’s Ian Downes casts his expert eyes over some of the most recent promoti

Start Licensing’s Ian Downes takes a look at some of the trends and activities

Start Licensing’s Ian Downes is back in-store this week, spying some noteworthy Mother’s Day

Start Licensing’s Ian Downes rounds out 2020 by picking some of his licensing highlights f

Start Licensing’s Ian Downes on why the value of licensing will still be recognised

Start Licensing’s Ian Downes is reminded of the value and importance of established properties, long-t