Start Licensing’s Ian Downes finds some supersized examples of a growing trend for brands

Start Licensing’s Ian Downes enjoys a week that reinforces the variety that exists within licensing.

Start Licensing’s Ian Downes rounds up another busy week of Looking Out.

Start Licensing’s Ian Downes looks at how retailers are using licensed brands within their Wo

Start Licensing’s Ian Downes is reminded of the intrepid Light Fund swimmers with one

Start Licensing’s Ian Downes checks out some examples of the evolving design work in

Start Licensing’s Ian Downes checks out some FMCG activations, while also highlighting how Sainsbury’s

Sainsbury’s has rolled out new cardboard hangers across its Tu Clothing baby range, replacing f

Start Licensing’s Ian Downes casts his expert eyes over some of the most recent promoti