Animaccord’s Vladimir Gorbulya on the ambitious plans for the brand.
Arrival of season four of preschool show backed by UK marketing campaign including on-air competit
Deal with licensed toy company will help Simba expand into the US market.
Hong Kong’s Toy Plus signed, Simba Dickie to distribute in Europe, Middle East.
New pocket money range will be launched at Nuremberg Toy Fair in February 2017.
Including Sesame Street returning to the UK on Cartoonito.