Why the support of traditional TV remains hugely beneficial for the growth of an IP.

Popular exec to become head of acquisitions and animation in the summer.

Rainbow secures deal with Sony Pictures Television’s popular channel.

Licensing drive to receive boost as property to air on channel from September 29.

Sony Pictures Television Networks’ Tiny Pop acquires preschool animation.

Major deals secured with Sony Pictures Television Networks and Sky UK.

Including Sesame Street returning to the UK on Cartoonito.