Start Licensing’s Ian Downes ponders on Halifax’s boost for classic characters.
Nike ‘Just Do It’, Superman, Mickey Mouse, Coca-Cola, Batman also named.
Character accounted for almost 25% of total costume sales, says retailer.
Morrisons/Nutmeg’s Jane Mildenhall on top sellers and what they’ve learnt.
Toy company ZURU teams with WBCP for launch of new collection.
Jelly bean packaging features Batman, Superman and Wonder Woman.
New range from brand features Wonder Woman, Batman & Superman.
Darth Vader, Chewbacca, Batman and Harry Potter among characters featured.
Sales up 20% on 2015 says NPD, thanks to Star Wars and super heroes.