New range features designs of the characters from The LEGO Movie 2.
Exclusive launch of LEGO Overwatch, plus expansion into kids gifting for retailer.
Experiential initiative launching on London’s South Bank on February 1 and 2.
Furniture retailer’s winter sale campaign stars hotly tipped film’s cast of minifigures.
The LEGO Movie 2: The Second Part is due to open on Friday February