Start Licensing’s Ian Downes checks out some of the licensed World Book Day inspired activ

Harry Potter tops dress-up licensee’s World Book Day sales, making up seven of its

Roald Dahl, Where’s Wally? and David Walliams characters lead the charge for licensee.

Bing’s Splashy Story is number three in overall children’s book charts and third bestselling Wo

Dress-up licensee has new designs including The Tiger Who Came To Tea and Thomas

Including WildBrain CPLG securing a collaboration between Pink Panther, LC23 and Diadora.

Retailer’s dress-up offer includes popular characters such as Harry Potter, Mary Poppins and Dennis

Licensee ready for key dress-up occasion with portfolio including literary characters plus new lines.

Penguin Ventures discusses just some of the plans for the classic publishing character.