Start Licensing’s Ian Downes checks out some of the licensed World Book Day inspired activ
Harry Potter tops dress-up licensee’s World Book Day sales, making up seven of its
Roald Dahl, Where’s Wally? and David Walliams characters lead the charge for licensee.
Bing’s Splashy Story is number three in overall children’s book charts and third bestselling Wo
Dress-up licensee has new designs including The Tiger Who Came To Tea and Thomas
Including WildBrain CPLG securing a collaboration between Pink Panther, LC23 and Diadora.
Retailer’s dress-up offer includes popular characters such as Harry Potter, Mary Poppins and Dennis
Licensee ready for key dress-up occasion with portfolio including literary characters plus new lines.
Penguin Ventures discusses just some of the plans for the classic publishing character.