This ad will be closed automatically in X seconds.

Take a trip to Bikini Bottom as SpongeBob SquarePants lands at Primark

Primark has expanded its partnership with Paramount to celebrate 25 years of SpongeBob SquarePants.

Fans of the cartoon can shop from ranges featuring their favourite characters – SpongeBob, Patrick and Squidward – with options for all the family to get involved with the first ever summer matching pyjamas.

Other products on sale include nightwear, sweatshirts, shorts and character socks.

In addition, the SpongeBob Cafe has opened its doors (above sea level) in Manchester Trafford Centre, Birmingham and Braehead. The character is the latest to takeover selected Primark cafes, popping up in store from June to August setting the scene for the summer season.

In the latest partnership, shoppers will get a chance to sample the famous Mr Krab’s Secret Sandwich, alongside other menu highlights inspired by the show including a Pineapple Under the Sea Bubble Tea, Kelp Crunch Waffle and Chum Wings, straight from Plankton’s The Chum Bucket.

“Our partnership with Paramount continues to go from strength to strength,” commented Sarah Jackson, director of licence at Primark. “We know that our customers love our product collections from Paw Patrol to our iconic TMNT X Pizza Hut collaboration, so we’re thrilled to celebrate 25 years of this much-loved character with a new line of pyjamas for all the family.”

Tim Kelly, director of new business development at Primark, continued: “We’ve seen an amazing response from customers to our revolving cafe themes so far, so we’re delighted to reveal the next chapter with SpongeBob and Patrick in the limelight. At Primark, we’re always looking at ways to bring unrivalled in-store experiences to our customers and give them more reasons to visit their local store. We hope our customers in Manchester Trafford Centre, Birmingham and Braehead love our latest offering, and keep an eye out for the next revolving theme later this year.”

Characters including SpongeBob, Patrick and Plankton will also visit stores in June and July.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

City Football Group has unveiled a new collaboration with Sony Pictures Television which will see the creation of new original scripted, non-fiction and kids' TV projects for worldwide audiences - as the group looks to be 'part of the next evolution of the game'....
For the collaboration, Roma will develop a collection of baby products and toys using the RHS logo on both the products and packaging, as well as RHS-supplied designs for the colour fabric elements of the products....
Ahead of the kick off of the Paris 2024 Olympic Games, Team GB has secured a new deal with UK-based sports memorabilia specialist, Memento Exclusives....
Posh Paws International and its parent company Whitehouse Leisure International will be producing Mr Bean plush for both the retail and amusement/leisure sectors, as well as designing and producing a range of Mr Bean novelty key chains and mugs....
The Unicorn Academy magazine will go on sale in October, hot on the heels of the second drop of the animated series on Netflix and Spin Master's own toy launch for August....
Focus Brands - the brand licensing division of Hela Apparel Holdings - has secured an exclusive long-term licensing partnership with Reebok to design, source and distribute branded outerwear for adults and children in the UK and Europe....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.