This ad will be closed automatically in X seconds.

Team GB ramps up brand partnerships ahead of Tokyo 2020

Ben Sherman unveiled as official supporter joining Haven, Dreams and Persimmon Homes.

Team GB is continuing to build up its partnerships with major brands ahead of the Tokyo 2020 Olympic Games.

British fashion brand Ben Sherman is the latest to come on board, and will be creating an ‘exclusive look’ for all of Team GB’s athletes to wear during the opening ceremony on July 24, 2020.

The brand will also produce a commemorative fashion collection for Team GB fans, according to

“Ben Sherman is a heritage brand synonymous with British fashion and having worked together for Athens 2004, they know what Team GB means in this country,” said Tim Ellerton, commercial director at the British Olympic Association. “Ben Sherman is known for its creativity and class and we are already excited about the designs they have in mind that will introduce the brilliant Team GB athletes to the world at the Games in the best possible way.”

Mark Williams, creative director at Ben Sherman, added: “The design elements will hold true to the spirit of the Olympics.

“We want the athletes to feel an immense sense of achievement and unity while representing the nation during the opening ceremony.”

Ben Sherman joins other brands including UK holiday park Haven, bed retailer Dreams and Persimmon Homes, which were all confirmed in February.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

The takeover of The Roald Dahl Story Company means it will now become a division of the streaming giant with plans to create a 'unique universe'....
“The inaugural Disney+ Day will be a grand-scale celebration of our subscribers across the entire company."...
The quiz will take place on Thursday 14 October in the Thomas Lord Suite at Lord’s cricket ground....
A new 12 Days of James Bond advent calendar is launching on the, which is managed by Event Merchandising....
The company has partnered with ethical fashion brand, Aqua & Rock on a new collaboration which is aiming to champion sustainability in fashion....
The new Balenciaga Fit Set has been inspired by authentic archival looks from the luxury fashion house....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.