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Next signs for Ted Baker childrenswear

Current childrenswear relationship with Debenhams will end on February 29, 2020.

Ted Baker has welcomed Next to help expand its offer in the childrenswear space.

The partnership will run for an initial five-year period and will see Next create and sell Ted Baker childrenswear products spanning baby, boys’ and girls’ clothing, shoes and accessories in collaboration with the creative team at Ted Baker.

The new collections will launch in spring 2020, selling through Next’s retail channels and through Ted Baker’s websites.

Next replaces Debenhams as childrenswear partner for the brand, with the relationship ending on February 29, 2020. However, Debenhams will continue to be a licence partner on lingerie and nightwear.

“We are delighted to announce this exciting product licence with Next to support the continued expansion of Ted Baker’s growing childrenswear collections,” said Lindsay Page, ceo of Ted Baker. “I would like to take this opportunity to thank Debenhams for their skill and hard work in establishing and developing the Ted Baker childrenswear business and we will continue to work with them in other product categories.”

Simon Wolfson, ceo of Next, added: “We are thrilled to have the opportunity to help build and develop the Ted Baker children’s business across the globe. We have worked with Ted Baker for a number of years through Label and recognise the power of their brand.”

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