WildBrain is launching new original Teletubbies music content this autumn consisting of ten digital-first music videos and a full-length album titled Ready, Steady, Go.
Targeted at preschool audiences, the album is the first music release from the Teletubbies in over 20 years and is part of a multi-tiered franchise relaunch from WildBrain leading into the Teletubbies’ 25th anniversary in 2022.
The new videos and music tracks were created and produced by WildBrain Spark, the company’s premium kids’ and family AVOD network and digital studios.
The first four videos – Ready, Steady, Go!, Peek-A-Boo, Silly Things and Explorer – premiered in September on the official WildBrain Teletubbies Channel on YouTube. An additional video drops each Saturday until 20 November.
The full Ready, Steady, Go album, meanwhile, launches today (15 October).
To support the music videos and album launch, WildBrain is executing an extensive global marketing, PR and social media campaign that incorporates the playfulness and fun that the Teletubbies are universally known for, as well as some other recognisable faces, including UK celebrity and singer Peter Andre filling the role of the Teletubbies band manager for their return.
The Teletubbies have embarked on an international tour to promote the content, with broadcast appearances in the US and UK, and WildBrain will also be partnering with global influencers during the launch period and hosting music-themed events for families in the US and UK into 2022.
“As we gear up to celebrate the Teletubbies’ 25th anniversary in 2022, we thought there’s no better way to kick-start the party than with brand new original music,” commented Michael Riley, chief brands officer at WildBrain. “With music and dance being a leading genre for kids’ entertainment on YouTube, the videos and album bring loads of fun, positivity and catchy tunes encouraging everyone to get up and move.
“It’s shaping up to be a hugely exciting launch and we can’t wait to see fans enjoying this new music around the world.”