This ad will be closed automatically in X seconds.

Teletubbies continues to grow in China

DHX Brands secures first two consumer products deals in territory for preschool property.

DHX Brands has signed its first two consumer products deals in China for preschool property Teletubbies.

Licensees have been appointed to launch a new range of toys in the territory, as well as produce a children’s publishing line.

The deals, which were brokered for DHX Brands by Promotional Partners Worldwide, will see the launch of Teletubbies toys in China in spring 2018, followed by the launch of children’s books later in the year.

Building on DHX Brands’ strategy to expand the Teletubbies brand throughout Asia and to capitalise on the significant potential for consumer products in the territory, the new agreements follow the successful roll out of the new Teletubbies series in China on the country’s most popular streaming services, including iQIYI, Youku, Tencent and others.

Since launching in June 2017, the series has generated 100 million views on such platforms.

“The new Teletubbies series has clearly struck a chord with preschoolers and parents in China,” said Candy Ho, business development director – Asia, DHX Brands. “Fans who loved the original show when they were kids are now sharing the new series with their children through the country’s top streaming platforms.

“We’re thrilled that this massive audience will be soon able to also enjoy new Teletubbies toys, accessories and books through the launch of products later this year.”

In China, the market potential is significant for Teletubbies, with approximately 226 million children under the age of 14 on the Chinese mainland, and the number of newborns expected to climb up to 21 million annually by 2021.

Retail sales of toys and games in China grew at an average annual rate of 2% from 2010 through 2015, and are expected to exceed US$43.5 billion within the next two years.

The original Teletubbies series was the first western preschool property to air on China’s CCTV.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
RSCAlice+Olivia500x500
 
Brandgenuity has brought together alice + olivia and the Royal Shakespeare Company for the alice + olivia Fall 2025 collection, which was unveiled at NY Fashion Week....
GorgeousGeorgians500x500
 
West London’s Osterley Park and House is putting on Horrible Histories-inspired activities for families in an event that will continue for just over six months....
HelderLopes500x500
 
Outfit7's Helder Lopes talks expanding globally and creating opportunities by staying bold, continuing to innovate and taking creative risks....
TrevorCash500x500
 
Mad Beauty's Trevor Cash on prioritising innovation, preparation and engagement to pave the way for a successful year....
DisneyBathandBodyWorks500x500
 
Disney has teamed with the home fragrance and personal care specialist to launch six new fragrances inspired by Ariel, Belle, Cinderella, Jasmine, Moana and Tiana....
BistoW&GGravyBoat500x500
 
The restaurant will be open for two days - 19-20 February - and will offer fans an 'eat, meet and greet' experience with a gravy-inspired menu....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.