This ad will be closed automatically in X seconds.

Tesco teams with Roald Dahl for cross category promo

80 super stores carrying selection of branded lines across home dining category.

Tesco has this week kicked off a special cross category Roald Dahl initiative.

Cross category tables have taken up residence in 80 Tesco super stores, sitting in the home dining area of the retailer.

The special tables include books, Mr Kipling cake packs including an on-pack promotion and 11 Creative Tops homeware skus.

The Mr Kipling range includes four nationwide skus, plus two James and the Giant Peach skus – James’ Peaches & Cream Slices and James’ Peach Fancies – which are exclusive to Tesco.

The available Creative Tops skus include mugs, water bottles, swirly straw cups and a melamine tray.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

Some 245 industry execs back event; Rainbow Productions team are victorious....
ICYMI: The shortlists for the Product, Property, Retail and Promotions categories....
Online platform collaborating with club on exclusive in-game outfits and items....
A judgement was made against I Love Fancy Dress for copyright infringement....
Art Ask Agency reveals launch in Bloomingdales and Saks Fifth Avenue....
Including Start Licensing to represent British artist Julie Dodsworth....
Get the latest news sent to your inbox
Subscribe to our daily newsletter