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Tesco teams with Roald Dahl for cross category promo

80 super stores carrying selection of branded lines across home dining category.

Tesco has this week kicked off a special cross category Roald Dahl initiative.

Cross category tables have taken up residence in 80 Tesco super stores, sitting in the home dining area of the retailer.

The special tables include books, Mr Kipling cake packs including an on-pack promotion and 11 Creative Tops homeware skus.

The Mr Kipling range includes four nationwide skus, plus two James and the Giant Peach skus – James’ Peaches & Cream Slices and James’ Peach Fancies – which are exclusive to Tesco.

The available Creative Tops skus include mugs, water bottles, swirly straw cups and a melamine tray.

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