This ad will be closed automatically in X seconds.

Tetris slots into Sushi Shop menu

Limited edition collaboration for branded sushi boxes and chopsticks planned for Europe and Middle East.

Gourmet sushi specialist, Sushi Shop is teaming with video games brand Tetris on a special in-store collaboration.

The limited edition launch is part of the 35th anniversary celebrations for Tetris.

Starting from April, Sushi Shop will introduce a limited collector’s edition of sushi boxes and chopsticks inspired by Tetris with each featuring the shapes and colours of the game’s iconic Tetriminos.

There will be three sushi box styles to choose from – with each shaped as a different Tetrimino – which will feature three exclusive sushi creations including Sushi Salmon Tsukudani, Sunny Veggie California and Pulled Beef California for €45.

Meanwhile, the chopsticks will be able to be purchased separately or with one of the sushi boxes.

“Over the years, we’ve seen fans post amazing Tetris-inspired sushi creations online, but Sushi Shop is taking it to a whole other level,” said Maya Rogers, president and ceo of Blue Planet Software, the agent for the Tetris brand.

“A first of its kind collaboration for Tetris as we celebrate the brand’s 35th anniversary, Sushi Shop’s chefs and design team have used their incredible talents to reimagine the game into a gourmet feast with the utensils to match. We’re excited to hear what their customers say about it.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

MORE NEWS
B&LLAs24finalists500x500
 
The finalists in the Product, Property, Retail and Rising Star categories for the Brand & Lifestyle Licensing Awards 2024 have officially been revealed....
MiffyGaleries500x500
 
Two shop-in-shop activations have opened their doors in Galeries Lafayette Paris Haussmann for the classic brand....
TombRaider500x500
 
Video games developer, Crystal Dynamics, has signed the video game and geek culture specialist agency to represent Tomb Raider products for merchandise licensing....
HarlemGlobetrotters500x500
 
The Harlem Globetrotters - famous for fusing sport and entertainment - have signed with IMG to further develop the brand in anticipation of its 100th anniversary milestone in 2026....
RitaOra500x500
 
Primark is continuing its ongoing fashion collaboration with Rita Ora with a new spring collection combining a fresh floral colour palette with new designs....
F1Topps500x500
 
Formula 1 has confirmed a multi-year renewal of its partnership with Topps, which will see the Fanatics-owned company continue as the official licensee of Formula 1 trading card and sticker collections....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.