TSBA Group secures deal with GWCC for apparel and accessories.
The Transport for London licensing programme is continuing to build, with TSBA Group securing a deal with GWCC for it to become master souvenir partner.
The partnership will see GWCC design, manufacture and distribute a wide range of products for the important tourist and souvenir market.
The news follows on from last week’s announcement of the partnership between TfL and adidas Originals (click here to read the full story).
A range of products – launching from December onwards – will include men’s, women’s and children’s apparel, souvenir items, travel and gifting accessories among others.
From the globally recognised Tube trains and the bar and line logo, known as the ‘roundel’, to ‘Mind the Gap’ and the pioneering schematic Underground map, historic elements from the 150+ year old archive will all be interpreted by GWCC.
The partnership will also see designs covering key aspects from London Overground, Docklands Light Railway and other TfL services being developed and introduced.
All income generated by TfL through this partnership will be reinvested to run and improve transport services across London.
“We are truly honoured to be awarded this licence,” said Asif Shaikh, brand manager at GWCC. “After serving the industry for 25 years we believe this partnership demonstrates our emphasis on quality product and maintaining brand integrity, the agreement has been the result of some extremely hard work between the teams at GWCC, TSBA and Transport for London.”
Chris Reader, head of commercial media at TfL, continued: “London’s transport network is recognised the world over and has been an iconic symbol of the city for over 150 years.
“This new souvenir partnership which help people to take a little piece of TfL home with them, while helping to generate vital funds to invest in modernising the transport network for the benefit of all of our customers.”
Oliver Stanton, licensing and brand partnerships manager at TSBA, added: “Our priority when working with a British icon such as TfL is to ensure that we find a partner that values the brand and its heritage over anything else, and we are pleased to have genuinely found that in GWCC.
“Through their work with other British institutions we are confident TfL is in the best hands, translating their unique and famous assets for the tourist market of today.”