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“The biggest positive is the support we’ve seen from industry colleagues”

Amscan’s Mel Beer talks Halloween, industry support and re-connecting with each other on a human level.

As we move into Q4 and planning continues apace for 2021, catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.

Today: Mel Beer, licensing director EMEA, Amscan.

“Our key challenges are currently how Halloween will fare now that Boris has banned groups from trick or treating (on top of the restrictions already in place on social gatherings); the potential threat of a further outbreak/lockdown caused by COVID-19; and the unknown factors and anticipated challenges surrounding Brexit.

The biggest positive from this year is the support we’ve seen from our industry colleagues and re-connecting with each other on a human level.

There is a real sense of ‘we are all in this together’ as we jointly navigate our way through the challenges that COVID has brought to us all.”

This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.

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