This ad will be closed automatically in X seconds.

“The biggest positive is the support we’ve seen from industry colleagues”

Amscan’s Mel Beer talks Halloween, industry support and re-connecting with each other on a human level.

As we move into Q4 and planning continues apace for 2021, LicensingSource.net catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.

Today: Mel Beer, licensing director EMEA, Amscan.

“Our key challenges are currently how Halloween will fare now that Boris has banned groups from trick or treating (on top of the restrictions already in place on social gatherings); the potential threat of a further outbreak/lockdown caused by COVID-19; and the unknown factors and anticipated challenges surrounding Brexit.

The biggest positive from this year is the support we’ve seen from our industry colleagues and re-connecting with each other on a human level.

There is a real sense of ‘we are all in this together’ as we jointly navigate our way through the challenges that COVID has brought to us all.”

This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Primarksign500x500
 
Figure is higher than the £375m predicted last month; but since re-opening, sales across key markets have "been very strong"....
LFauction500x500
 
Limited edition F1 Championship Print signed by drivers including Lewis Hamilton, plus a Whitby break and oversized plush added to auction....
AardmanBandai500x500
 
Companies to join forces to develop a brand new IP....
Titleist500x500
 
Titleist will offer a range of Lions branded accessories including golf balls, golf bags and golf club head covers, gloves and towels....
PJtaekwondo500x500
 
Including Hasbro securing a partnership that will see PJ Masks joining forces with the World Taekwondo Federation....
BornLA500x500
 
Born Licensing is hosting an award winner prediction competition with up to £500 of cash prizes up for grabs....
Get the latest news sent to your inbox
Subscribe to our daily newsletter