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The B&LLAs: 1 week to go

Have you got your ticket to the inaugural Brand & Lifestyle Licensing Awards?

A week today, on Wednesday April 20, over 400 guests will pack into The Dorchester for the first ever Brand & Lifestyle Licensing Awards.

The official tickets (pictured above) have been landing on desks across the industry – but there is still time to get your hands on one, if you’re quick.

Leading British illustrator Heather Flynn (whose many claims to fame include being the creator of the Alice Scott brand as well as co-creator Happy Jackson) undertook the creative challenge to design the inaugural B&LLAs official invitation, which are certain to become keepsakes.

Sharing the origins of the design concept for the B&LLAs’ invitation, Heather reveals that the inspiration came from one of her favourite authors (and former Dorchester resident), Ernest Hemingway.

“Of course, the hotel has played host to an illustrious line of artists, authors and film stars in its history, but my memories of reading Hemingway as a travelling teenager and his rich accounts made me dig out my old sketchbooks from those trips. I enjoyed revisiting the colours, patterns and moods, reinterpreting them to create a gorgeous invitation.”

She adds that one of the starting points was images of flags that “caught my eye during a trip I made to Venice all those years ago. I took their essence into contemporary patterns, added interesting architectural folds and finishes – all of which have been enhanced by the gorgeous board!”

The B&LLAs will take place on Wednesday April 20, with a lavish afternoon ceremony at The Dorchester Hotel. You can get your tickets to the eagerly anticipated event by contacting Clare Davies of Createvents on clare@createvents.co.uk or call 0118 334 0085.

You can read the finalists in the Product categories by clicking here.

You can read the finalists in the Property categories by clicking here.

You can read the finalists in the Retailer categories by clicking here.

* The Brand & Lifestyle Licensing Awards are owned and organised by Max Publishing. The headline sponsor of the B&LLAs is Brand Licensing Europe. The awards are officially supported by LIMA, the licensing industry’s trade association. The media partner is Total Brand Licensing magazine.

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