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The Bright Agency launches new China website

Bespoke website for Chinese clients will cover art licensing, children’s publishing and illustration.

The Bright Agency is continuing its ambitious journey into the Chinese market, launching a bespoke website to serve its clients in the territory.

The website will cover art licensing, children’s publishing and illustration and will cater to the existing Chinese client base, in addition to welcoming new opportunities.

The site – which can be found by clicking here – will include portfolios, licensing pages, collections, blogs and resources for Mandarin speakers.

Chinese publishers and businesses will have the ability to work directly with Bright’s wide range of global talent.

Bright China currently works with a wide range of Chinese clients across publishing, art licensing and illustration. Ongoing projects focus on developing original concepts and author/illustrated titles with the first publication in simplified Chinese, re-drawing of beginners English picture books, non-fiction books, branding and packaging projects and illustrating for stationery, puzzles and games.

Since first attending the Shanghai International Book Fair in November 2018, head of the China division and senior education agent Lucie Luddington has steadily grown Bright’s presence in China, bringing in additional agents including Susan Penny and Ilaria Vigilante, a fluent Mandarin speaker. Together, they have facilitated the translation of Bright’s industry expertise into this new territory.

“Realising the enormous potential of the market and capitalising on the opportunities in China, we have made strong in-roads into this territory in the last year,” said Vicki Willden-Lebrecht, Bright md and founder. “The launch of the China division website is an incredibly exciting moment in Bright’s story and I look forward to the new opportunities and Chinese talent the website will attract.”

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