Dreamtex’s Anthony Duckworth on meeting the individual needs of customers, new signings and award wins.
As we move into Q4 and planning continues apace for 2021, LicensingSource.net catches up with a selection of licensees across categories to ask them about the biggest challenges facing their business as we head towards the year-end, but also the biggest positive they are taking from 2020.
Today: Anthony Duckworth, md, Dreamtex
“The challenges this year have been many – from managing the constantly changing delivery schedules from China as COVID-19 hit, to understanding and working with the individual needs of our customers when the pandemic reached us here in the UK.
The high street retailers have undoubtedly suffered the most, while those with a strong online presence have seen sharp increases in turnover. We are all waiting to see how the traditional high street stores will bounce back.
During lockdown and throughout summer, however, we have remained busy and we have been able to win several new licensing contracts, the majority of which will be available for Q4.
All the team have played their part in remaining positive about 2020. A major highlight and positive experience for us was winning a Licensing International Excellence Award in August for our Recycled National Geographic Collection, one of several ethical projects we are working on as we head into 2021.”
This feature originally appeared in the autumn 2020 edition of Licensing Source Book. To read the full publication, click on this link.
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