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“The children’s magazine market has held up well”

Now that we’re in the second half of 2021, LicensingSource catches up with a selection of licensees to find out how the year has been for them so far, their big challenges and successes and the hopes they have for the remainder of the year.

Today: Julie Jones, md, Redan Publishing

“The children’s magazine market has held up well, especially as parents were looking for things to entertain their children with during the second home schooling period.

Despite strong sales, it has been a particularly challenging time. We all know that shipping has been in a very unstable position. In a lot of cases, we’ve had to adjust our schedules and on sale dates, and move some covermounts around. It’s been like a giant jigsaw puzzle, which has created a lot of headaches and frustration but we’ve managed to pull through so far, while also managing expectations of our licensors and retailers.

Children’s magazines have also been under the spotlight for the plastic covermount toys, so we have spent a lot of time reassuring our retailers and licensors that we have already made great leaps to become more sustainable where both our packaging and toy covermounts are concerned and that we are continually researching and developing new ideas for more sustainable covermounts.”

This feature originally appeared in the summer 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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