Retailer grows licensed toy offering with plush, play-sets and collectables for Coolabi brand.
It may be better known for its health and beauty lines, but Boots has given a clear indication it is bolstering other areas of its licensed business with a new promotion for The Clangers.
A selection of toys are being promoted online for the Coolabi preschool property.
These include Clangers Supersoft Collectables, Home Planet play-set with one figure, Tickle and Whistle Tiny, Whistle and Dance Mother Plush and a Collectable Figure Pack.
Boots has already enjoyed success with the extension of its licensed gifting lines, noticeably expanded in the run up to Christmas 2015.
Back in January, the retailer reported strong sales for its exclusive range of La Tasca gifts following a tie up with Beanstalk and licensee Beams International.
Last year’s Christmas Gift Guide featured a raft of exclusive lifestyle licensed lines – such as Orla Kiely and Jack Wills – while there were also ranges from well-known brands such as Ted Baker, Bing Bunny, Fisher-Price, In the Night Garden, Peppa Pig, LEGO, Frozen and Star Wars.
