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“The collector area is a huge opportunity”

Bandai’s Kirsty Mackenzie talks collectables, Robozuna and new product launches.

Now that we’re almost half way through 2019, Source catches up with a selection of licensees to find out how the year has been so far, the main challenges and big successes and what hopes they have for the remainder of the year.

Today: Kirsty Mackenzie, marketing manager, Bandai

“Bandai has had a great start to the year with successful launches of Bananas collectables, plus our Robozuna toy range, despite the toy market being in the third month of decline. Both ranges are seeing positive sales and we have lots more exciting product to launch in autumn.

Our evergreen STEM ranges Sea Monkeys and National Geographic continue to perform well and their success is seen in their widening distribution. Another key area of focus is in our Collector area, which includes our Bandai IP ranges Gundam, Banpresto and Godzilla, as well as Dragonball. This area represents a huge opportunity for us and we are already seeing growth and new distribution for these ranges.

Going forward we have an innovative food play range launching in AW19 and exciting new launches in the preschool and games categories.”

This feature originally appeared in the summer 2019 edition of Licensing Source Book. To read the full publication, click on this link.

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