Lisle Licensing’s Francesca Lisle on the biggest opportunities for the UK licensing industry in 2021.
Last year showed that licensing is an industry which can move at speed, adapt and still keep delivering amazing products and programmes.
Against this backdrop, LicensingSource.net asks some key licensors and licensing agents for what they think will be some of the biggest opportunities for the industry in 2021.
Today: Frankie Lisle, md, Lisle Licensing.
“We see one of the main opportunities for the licensing industry is to be creative and really think how we can get product to market. Understanding where and how the consumer is apportioning their various spending, particularly in the first half of the year while we are [coming out of] a third lockdown, is also important.
Ultimately the consumer will still follow their favourite brands irrespective of the type of licence, but getting product to market is not as straightforward as it once was.
Working with licensees and retailers who can offer points of difference and also working with licensees and manufacturers who can source/manufacture locally is also a key advantage – especially with the challenges we are all seeing with increased freight costs/delays at ports, etc.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
