This year’s appeal from toy retailer runs until November 16 in all 170 stores.
The Entertainer has once again partnered with The Salvation Army to launch a campaign to give as many underprivileged children as possible the joy of opening a present on Christmas day.
The Big Toy Appeal encourages customers to pick up an extra toy to donate when they visit The Entertainer stores or shop online at TheToyShop.com. For every toy donated, The Entertainer will also donate a toy, doubling the number of donations.
Online shoppers will be able to join the appeal by adding a gift to their basket.
According to government statistics, 4.1m children are currently living in poverty which is equivalent to nine children in every classroom of 30.
“At The Entertainer we believe that every child deserves the gift of play,” said Gary Grant, founder and executive chairman of The Entertainer. “The Big Toy Appeal is all about making Christmas Day easier for those families who struggle at Christmas by providing toys to open on the big day. For every toy donated, The Entertainer will also donate a toy.
“Toy donations will then be distributed into the community via The Salvation Army for families who need our help the most. We encourage anyone who can afford to take part to donate a toy so we can help as many families as possible together.”
Tony Daniels, director for community services for The Salvation Army, added: “The Entertainer’s Big Toy Appeal is a fantastic opportunity for local communities to join with us in helping people in need at Christmas time and to spread a little joy to children who might otherwise not receive any presents.”
The Big Toy Appeal runs until November 16, 2019 in all 170 stores nationwide.