Campaign calls on families to take part in a New Year clear out while supporting The Salvation Army.
The Entertainer has welcomed back its successful initiative, The Big Rehoming Campaign, in partnership with The Salvation Army.
The campaign is running across all The Entertainer’s 172 stores – beginning on January 2 until January 31 – and calls on families to take part in a New Year’s clear out, giving toys at the bottom of the toy box a chance to bring smiles to new faces.
The initiative aims to reduce the number of toys that could find their way into landfill by giving toys no longer played with a new lease of life, while aiming to support the 4.1 million underprivileged children living in poverty across the country via The Salvation Army.
Thanks to generous donations from across the country in June and September 2019, The Entertainer rehomed an incredible 16,000 toys, weighing in excess of 10,500 kilos.
Birthplace of The Entertainer, Amersham generated the most donations with a total of 481 toys donated in September. Basingstoke followed with 461 toys and Sutton Coldfield saved 230 toys from ending up in landfill.
“We are incredibly proud to announce the return of The Big Toy Rehoming campaign alongside The Salvation Army,” said Gary Grant, founder and executive chairman of The Entertainer. “It has been especially brilliant to receive feedback from those both on the receiving end of donations and kind families donating, with words of encouragement and praise for the campaign.
“Last year was a phenomenal success and we hope to continue to increase the number generous donations we receive for 2020, especially as families look to declutter their homes after Christmas and make room for their new toys and games.”
Kirk Bradley, head of corporate partnerships at Salvation Army Trading Company – which operates the toy collections on behalf of The Salvation Army – added: “Donations from the last Big Toy Rehoming campaign hugely helped in continuing to provide practical and emotional support for vulnerable people in the UK. It’s such a worthwhile cause and we’re looking forward to the public joining in again as they declutter their homes after the festive season.”