This ad will be closed automatically in X seconds.

The FA launches new Disney-inspired campaign

Shooting Stars initiative is inspired by Disney storytelling to get girls physically active.

The FA has launched a new initiative inspired by Disney storytelling.

In collaboration with the Youth Sport Trust and the National Literacy Trust, Shooting Stars has launched in 1,200 primary schools across England with the aim to inspire girls to get active and learn the fundamentals of football.

The initiative takes the form of two programmes. Firstly, using storytelling from Incredibles 2 and Aladdin, the programme will aim to capture Key Stage 1 girls’ imaginations while developing their fundamental movement and speaking and listening skills.

The sessions aim to be the start of a child’s journey into sport, and also allow girls the opportunity to achieve the learning objectives which are based in the national curriculum for Key Stage 1 English and PE.

Secondly, sessions aimed at Key Stage 2 girls will use the storytelling inspiration of the Disney XD TV series, Guardians of the Galaxy, to advance their sporting journey into a girls only after school club. Here, they will learn basic footballing skills while engaging in imaginative play.

Physical and online training resources have been created for the 1,200 schools taking part in the programme.

The initiative also plans to regularly launch new programmes using different Disney characters and storytelling.

“Disney is committed to supporting the future generation to lead healthier lifestyles and we are in a unique position to inspire families and children to be more active through our characters and the stories they tell,” said Marianthi O’Dwyer, head of Healthy Living at Disney.

“So we’re very proud that through our partnership with the FA and the Shooting Stars programme, our storytelling from Incredibles 2, Aladdin and Guardians of the Galaxy is acting as a force for good to encourage girls to get active, build their confidence and participate in playing football.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

New England, Wales, Scotland and Ireland lines hit stores from January 30 ahead of tournament....
Chief executive Mark Newton-Jones has stepped down as part of retailer's plans for the future....
Fifty One Percent, My Gifts Trade, Wax Lyrical and Portico Designs unveil new lines....
Including Magic Light Pictures welcoming a raft of new licensees on board for The Gruffalo....
Vegan friendly bath and body range launches for spring 2020....
Co.Lab concept pop-up is first partnership between a leading luxury department store and media outlet....
Get the latest news sent to your inbox
Subscribe to our daily newsletter