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The FA readies for Euro 2020

Roster of new licensees and established partners is part of build up to key tournament.

The FA licensing team is gearing up for UEFA EURO 2020 with a roster of new licensees and established partners.

New product launches include England crested Titleist golf balls and Christy’s range of luxury products including headwear and premium accessories.

Paul Lamond Games is adding Subbuteo and Rubik’s Cube to the product mix, while Oddballs has a range of men’s and women’s underwear to raise awareness of testicular cancer.

Meanwhile, Brecrest babywear is launching new designs for the smaller fans of the game and FOCO has developed additional product lines including flip flops and slippers.

Alongside this, the FA licensing team is building toward the Women’s UEFA Euro 2021, which will be hosted in England, presenting a huge opportunity to further develop the Lionesses brand at retail.

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