Blueprint Collections’ Lisa Shand on not missing out on opportunities once retail begins to re-open.
The traditional start to the year is looking significantly different in 2021, with none of the usual trade shows – including London’s Toy Fair, Nuremberg and Spring Fair – going ahead in-person.
So, what are licensees across a range of categories doing to fill the gap?
LicensingSource.net catches up with a selection to find out their plans and why it’s key for the industry to make the most of Q1 despite the calendar changes.
Today: Lisa Shand, md, Blueprint Collections
“We have been pulling together bespoke presentations for each buyer and taking them through the detail in online meetings.
The focus needs to be on key seasonal deadlines, so that we do not miss opportunities once retail is able to open again and we start to return to some sort of normality.”
This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.
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