Mondo TV appointed by Magic Light Pictures to further expand classic property.
Mondo TV has been appointed by Magic Light Pictures to act as the licensing agent for The Gruffalo in Italy, Spain and Portugal.
Mondo will be targeting areas including toys, apparel, gifting, homeware, food and digital products in the three key European markets.
In addition, it will also be pursuing promotional initiatives and brand partnerships following the brand’s success in other markets.
“The Gruffalo has grown significantly in European markets over the past few years, particularly led by Germany,” said Daryl Shute, brand director at Magic Light Pictures. “We are really happy to be working with Mondo TV to continue widening the reach of licensing and merchandising across Italy, Spain and Portugal. It’s exciting to bring the brand to new families and we look forward to developing this partnership with Mondo TV.”
Valentina La Macchia, ceo at Mondo TV, added: “The portfolio of Julia Donaldson and Axel Scheffler creations is one of the strongest on the market and The Gruffalo in particular is a modern classic and a must in the library of every child.
“We’re delighted to be representing this wonderful property and we are thrilled to be working with Magic Light Pictures in the construction of a successful licensing programme.”
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