The Hut Group has launched a new collection with Swizzels Matlow, following a deal brokered by Blonde Sheep Licensing.
The agreement covers multiple products including apparel, homewares and gift among others, with ranges on www.IWOOT.com, Zavvi and Very Neko sites.
Swizzels’ brands include Love Hearts, Squashies, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies and Fruity Pops.
“It’s great to see the range of on demand products available through various websites,” commented Natasha Dyson, md at Blonde Sheep Licensing. “The Hut Group are recognised for selling the biggest on trend brands, so we’re thrilled to be part of their portfolio which offers the opportunity to get Swizzels products directly into the hands of fans, both old and new.”