The Insights Family has launched its service into four new international markets.
As of 1 January 2022, the company started interviewing kids (3-18s) and parents in Saudi Arabia, Turkey, Argentina and South Africa. This will see the business expand its operations to provide its clients with real-time data from 22 territories across six continents.
The new markets will follow the same methodology as the existing markets and will see the business survey 400 different children and 200 different parents every week (21,000 and 10,500 respectively a year).
With the addition of four new territories, The Insights Family will now interview a new family member somewhere in the world every 55 seconds. The launches of the new markets mean that the company now covers all the countries in the G20, providing brands and companies with access to ethical real-time data.
“2021 was a transformational year for the business, with us enjoying significant growth and development across the business,” commented Nick Richardson, ceo and founder of The Insights Family. “The expansion into these markets, based on client demand demonstrate our position as the global leader in kids, parents and family market intelligence.”
The announcement comes on the back of a successful year for The Insights Family, which has seen it more than double in size, growing from 13 employees in January 2020 to a team of 67 by the end of January 2022. The company works with 100 clients across the globe.